An unexpected journey
- Upside Down
Creating an impactful kinetic identity requires a transparent origin story for the brand identity, which sets out why residents and visitors come to the hills, in one form or another. Throughout the landscape, signage proudly announces the hillside’s rich history and rich culture, using rugged, natural landscape images alongside a vibrant contemporary palette.
Only certain parts of the identity are used, and they are wonderfully effective giving a strong marker for each activity on the hill. As new applications come in, I’ll try to find some more about them and update the review. One interesting aspect about these applications is that they highlight “the hillside” in the same way you would use a billboard or other regular identity element, but instead of playing it safe, the designers have opted for something extra.